The collection always starts with a mood that allows inspiration to flow for a truly collaborative conversation between the professional and the brand. I design Dickies, but I also design for the athletes, in hope to give them a confidence boost that they might use to push themselves, or the sport, beyond.
This 12 piece collection was designed with comfort, mobility and street-style in mind. Most Pro Collections I work on come with a sticker hangtag that always ends up on my laptop.
Graphic assets designed by Curtis Scoville in collaboration with Tom Knox shown above. The importance of the graphic, hand-style and flower choices were key to embodying Tom's love for his growing family. Each piece of the collection has at least 1 floral motif hidden on the garment so he can take his family where ever he goes.
The collection went live on dickies.com 10/10/23. Experience it here: dickies.com/tom-knox
Alongside the pro collections, Dickies Skateboarding Brand Manager, Joe Monteleone, creates some of the best video content releases in the industry, where the pro skater showcases their Dickies Skateboarding Collection. See "Tom in Paris here": Tom Knox for Dickies Skate. Also featured on Thrasher below.
Dickies Skate Photographer, Sam Muller, captured the trip in the perfect light. See below for imagery used across social media and digital/physical ads.
