DICKIES SKATEBOARDING DEBUTS THE FIRST PRO COLLECTION WITH JAMIE FOY, AN OLYMPIC QUALIFYING ATHLETE WHO IS SET TO COMPETE IN TOKYO 2021 GAMES. HIS CUBAN/FLORIDA HERITAGE INSPIRES THE COLLECTION, SHOWCASED BY HIS SIGNATURE DOMINO GRAPHIC, BRIGHT MIAMI COLOR STORY AND SWAMP/BEACH VIBES. LETS CELEBRATE SKATE AND SEND JAMIE INTO THE OLYMPICS IN TRUE DICKIES STYLE.
I worked directly with Dickies Pro Skateboarder, Jamie Foy, to come up with his signature clothing line produced by Dickies. After the apparel was sketched and the graphic (executed by Skateboard Designer, Curtis Scoville) was approved , I collaborated with crossfunction partners in marketing and sales to achieve these compelling visuals. The line was so successful, it sold out within a week and is continuing to see reorders.
you can see the full buying experience here: JAMIE FOY SIGNATURE COLLECTION
